BCHL and Shaw help local charities

Shaw Communications and the B.C. Hockey League are teaming up to bring back Brighter Communities – a text-to-donate initiative supporting local charities in B.C. communities.

For the second year in a row, each of the 17 Canadian BCHL teams are partnering with a local charitable organization that is working to make a difference in the lives of children and youth in their community. Beginning today until May 31, fans can make a $10 donation to support their team’s charity by texting a unique code to 41010.

A list of the teams, their chosen charities and respective codes can be found online at bchl.ca/shaw.

The Vernon Vipers are aligned with Kalamalka Starfish Society, the Salmon Arm Silverbacks with the Shuswap Children’s Association, and the West Kelowna Warriors are working with KidSport West Kelowna.

(Image credit: BCHL)

“We are thrilled to once again work with Shaw on this campaign to raise money for local charities in our province,” said Chris Hebb, BCHL Commissioner. “Last year’s initiative was a major success, and we look forward to raising even more funds this year to help kids and families in our communities.”

Shaw will match every donation made dollar-for-dollar, up to $3,000 per charity – doubling the amount of money raised for each charitable organization.

“We started the Brighter Communities initiative with the BCHL last spring as a way to help keep the community connected, and to support the organizations that were facing immense fundraising challenges due to the pandemic,” said Chethan Lakshman, Vice President, External Affairs, Shaw Communications. “This year, we are excited to continue working with the league, the teams, and all of the fans to raise more money for these charities and celebrate the start of the Shaw BCHL Playoffs in just a few short weeks.”

For more information about the Brighter Communities powered by Shaw text-to-donate initiative visit bchl.ca/shaw.