Community well-being survey launched on Day of Happiness

The Thompson Okanagan Tourism Association (TOTA) is supporting the launch of the Community Well-being Survey on the International Day of Happiness, March 20.

The survey is being conducted in collaboration with the British Columbia Regional Tourism Secretariat (BCRTS) and Planet Happiness, a tourism focused arm of the Happiness Alliance non-profit.

The goal is to measure how happy and healthy British Columbia’s residents are feeling and to further strengthen the relationship between the tourism industry, its residents and their well-being.

Residents are invited to take the survey now.

The survey aims to gain insight from British Columbians on what makes this province an exceptional place to live as well as what brings its residents satisfaction and contentment. It contains questions about mental health, lifestyle, hobbies, feelings toward tourism, and daily activities.

The survey is a state-of-the-art, scientifically-valid tool created by the Happiness Alliance. It is based on the country of Bhutan’s pioneering approach to move beyond basic economic measures to determine a population’s “Gross National Happiness.”

Once the data is analyzed, a one-page destination score-card is produced that provides in-depth, data-rich reports that spark conversations about tourism and destination well-being, and how this relationship can be strengthened within the province.

Click here to watch a video about the survey.